Kanye west??????????? 808's & heartbreak ?

he's trying to aim his music to everyone...he was on the american music awards last night and he won an award. so when he gave his little speech he basically said that people weren't so sure about playing his latest songs on the urban/rap radio stations because they do have a different sound, but what he was trying to do was with his latest album is get all "walks of life" to listen to it.